Tuesday, 29 May 2012

The Woolmark Company is giving wool lovers the chance to make history by setting a new world record for the World’s Longest Social Scarf. It launched today and is basically a campaign which runs on a microsite and also on the We Love Wool community, it aims to connect people in the social media world as we collaboratively design a giant virtual scarf. You get to create your own section of the scarf, by adding your picture and customising your scarf design on Facebook, which can then be shared via twitter, facebook etc. After doing these simple steps you automatically enter to win one of eight fashion prize packs, including Net-A-Porter vouchers and soft Merino wool scarves, pretty uh-mazing?

'Merino wool is a unique fibre, loved by fashion and apparel designers for its quality and versatility. The campaign will be run through the ‘We Love Wool’ Facebook page launched by The Woolmark Company in June 2011, which has recently celebrated 100,000 fans! The thriving community provides consumers, retailers and designers alike a touch-point to connect and discuss all things wool.'

It's quick and easy so why not join in? plus you get to be part of making a world record (sweet!).

 Heres mine, if you want to join in check it out and enter here:

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